PEPSI Christmas shoot at the Bullring, Birmingham

Being a Birmingham Photographer I often get various jobs to photograph in and around the city.

One day I can be photographing an advertising campaign for iPhone, the next it can be a PR shoot for Pizza Express.

This week I’ve been photographing an advertising campaign for PEPSI at the entrance to the Bullring shopping centre.

My brief was to photograph two giant posters on the glass frontage. The images needed to look busy with Christmas shoppers walking past.

Like most shoots these days my client organised permissions and passes from the Bullring in advance.

All I had to do was show my £6 million public liability insurance before commencing photography.

The job took about 25 minutes to shoot from various angles.

The only downside was the German Christmas market that did get in the way of some of the shots.

I love being a Birmingham Photographer, I get to photograph in some great places around the city.