Photography for a new poster campaign for Lotto at the Bullring Birmingh

I am a commercial photographer located in Birmingham, I recently had the exciting opportunity to work on a new Lotto poster campaign. These vibrant images are prominently displayed above the entrances of the Bullring shopping center, aiming to attract attention and engage shoppers.

The photographs needed to be taken in landscape format to ensure they fit well across various social media platforms. It’s important that the shots maintain a straight perspective, avoiding any upward angles that could distort the appearance of the posters.

These images will play a crucial role in promoting the campaign online, so they need to effectively showcase the energy of the Bullring while highlighting the Lotto posters prominently.