PR photography for the Food Warehouse by Iceland at its Wolverhampton store.

I am a Birmingham PR photographer and work major clients across the west midland area. This particular shoot was for a Food Warehouse big value pack promotion.

A custom-built, oversized supermarket trolley was made, filled with large mock-up food items to attract attention. Photographs were then taken featuring both staff members and shoppers outside the store, capturing the excitement of the event.

The giant trolley served as a fun backdrop, encouraging interaction and engagement with the public. Inside the store, additional photos were snapped of shoppers posing with the impressive trolley, further enhancing the promotional campaign. This creative approach not only showcased the brand but also created memorable experiences for customers.

Client: Tangerinecomms.com for the Food Warehouse by Iceland